Wilson Follador

Health Economics and Value-Based Healthcare

More than 30 years of professional experience in health management and technical functions in hospital pharmacies and as Director/Manager in large multinational pharmaceutical and medical devices & equipment companies.

Wide network of KOLs and stakeholders along national and multinational industries of pharmaceuticals and medical devices & equipment, as well as healthcare providers, health plans and their respective associations.

He also served as a guest professor on Pharmacoeconomics at Universidade de São Paulo (USP) and other teaching institutions, and as a consultant for several health-related organizations (industries, HMOs and PBMs). Is recognized as a KOL on Health Economics, Health Technology Assessment and Pharmacoeconomics in Brazil, having participated in over than 300 lectures, conferences and round tables in Brazil and abroad.

PhD, MScD, PharmD
16 years of experience in hospitals
13 years of experience in industries as Director/Manager in Health Economics, Market Access and Health Policies
Guest professor in Pharmacoeconomics at Universidade de São Paulo (USP)

Curriculum Lattes CNPq Linkedin

Leonardo Fernandes

Market Access and B2B

Experience in healthcare sector for more than 18 years, working in pharmaceutical industries, PBMs, BPOs and Health Investment Funds.

MBA in Strategic Management and Economic Business by FGV (Fundação Getúlio Vargas).

Development of business and projects in Market Access to the private and public market with health care providers, industries and governmental health offices. He also performed works in partnership with pharmaceutical and medical equipment & devices industries for including new technologies into ANS and health plans formularies.

Development of specific strategies for incorporation and reimbursement in private hospitals, as well as design of studies of information gathering from public databases (DATASUS), regarding to several types of health technologies.

Action on the private healthcare market for the development of commercial areas, demand generation and marketing, through Market Access, pharmacoeconomics, business intelligence and B2B negotiations with healthcare plans, hospitals, professional associations and NGOs.

Wide network of relationships with health plans (health insurance, medical cooperatives, self-managements, and group medicine), hospitals, clinics and professional societies in health.

More than 18 years of experience in the healthcare sector
BBA, MBA (Strategic and Economic Management of Business/FGV; Big Data in Health/USP)
Expertise on new business development
Project management using Watson / IBM technology and DRG methods for large hospitals
Management of pharmacoeconomic studies and projects involving groups of beneficiaries from health plans

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