Leonardo Fernandes

Market Access and B2B

Experience in healthcare sector for more than 18 years, working in pharmaceutical industries, PBMs, BPOs and Health Investment Funds.

MBA in Strategic Management and Economic Business by FGV (Fundação Getúlio Vargas).

Development of business and projects in Market Access to the private and public market with health care providers, industries and governmental health offices. He also performed works in partnership with pharmaceutical and medical equipment & devices industries for including new technologies into ANS and health plans formularies.

Development of specific strategies for incorporation and reimbursement in private hospitals, as well as design of studies of information gathering from public databases (DATASUS), regarding to several types of health technologies.

Action on the private healthcare market for the development of commercial areas, demand generation and marketing, through Market Access, pharmacoeconomics, business intelligence and B2B negotiations with healthcare plans, hospitals, professional associations and NGOs.

Wide network of relationships with health plans (health insurance, medical cooperatives, self-managements, and group medicine), hospitals, clinics and professional societies in health.

More than 18 years of experience in the healthcare sector
BBA, MBA (Strategic and Economic Management of Business/FGV; Big Data in Health/USP)
Expertise on new business development
Project management using Watson / IBM technology and DRG methods for large hospitals
Management of pharmacoeconomic studies and projects involving groups of beneficiaries from health plans

Linkedin Profile